Smartphone Access to Retail Sites
13.5m users across the five leading European markets (France, Germany, Italy, Spain and the UK), accounting for 5.8 per cent of all mobile subscribers, accessed online retail sites in the three month average period ending May 2011, according to the latest figures from comScore. In the EU5 region, the number of smartphone users accessing online retail sites has increased by 80 per cent over the past year. This growth is even stronger in the UK, with a 163 per cent increase in smartphone users accessing retail sites since May 2010.
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